CROWNE PLAZA KLCC
Crowne Plaza Kuala Lumpur City Centre by IHG, Jalan Yap Kwan Seng, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
The Director / Assistant Director of Marketing & Communications is responsible for developing and executing marketing strategies, managing brand positioning, and driving revenue through integrated marketing, digital, and public relations efforts. The role ensures consistent brand messaging while supporting the hotel’s overall business objectives.
Key Responsibilities
1. Marketing Strategy & Execution
Develop and implement marketing and communications strategies aligned with business goals. (Director: Lead strategy | Assistant Director: Support execution)
Plan and execute campaigns, promotions, and partnerships to drive revenue.
2. Digital Marketing & Branding
Oversee/manage digital platforms including website, social media, and online campaigns.
Ensure consistent brand identity across all channels.
Manage content creation, visuals, and messaging.
3. Public Relations & Communications
Build and maintain...