The Assistant Events Manager is responsible for planning, executing, and overseeing all events held at the hotel. This includes but is not limited to meetings, conferences, weddings, product launches, and VIP functions. The role requires exceptional attention to detail, a commitment to luxury service standards, and the ability to manage multiple stakeholders across departments.
Key Responsibilities
Event Sales & Coordination
Handle client enquiries, site inspections, proposals, and quotations professionally and promptly.
Liaise with clients from initial contact to post-event follow-up to ensure satisfaction and repeat business.
Prepare detailed Event Orders (BEOs) and coordinate with all departments to ensure seamless execution.
Revenue Management
Collaborate with Director of Sales & Marketing to convert leads into sales and exceed monthly revenue targets.
Upsell banquet packages, audiovisual, F&B enhancements, and accommodation to increase average check.
Monitor competitor activities and market trends to identify new business opportunities. Luxury Service & Standards
Premium Service & Standards
Deliver personalized, anticipative service with discretion and efficiency for VIPs and high-profile clients.
Ensure all events spaces are maintained to 5-star standards and aligned with brand guidelines.
Communication & Team Collaboration
Lead weekly BEO and pre-conference meetings with stakeholders.
Coordinate cross-departmental efforts between Culinary, Banquet, Front Office, Housekeeping, and Engineering.
Ensure last-minute changes are effectively communicated and executed.
Technology & Reporting
Maintain updated client records in CRM systems (e.g., Delphi, Opera Cloud, or similar).
Generate post-event feedback and track repeat business conversion.
Prepare monthly reports and participate in sales review meetings.
Marketing Integration
Work with the Marketing team to promote hotel events via digital platforms, social media, and e-newsletters.
Support content creation and attend photoshoots during major functions and high-profile events.
Qualifications & Requirements
Bachelor’s Degree or Diploma in Hospitality Management, Business, or related field.
Minimum 3-5 years of experience in Events Management within a 4/5-star hotel environment.
Proven success in luxury and high-volume event execution.
Excellent communication skills in English and Bahasa Malaysia; Mandarin is an advantage.
Proficient in MS Office Suite, Opera, Delphi, or equivalent event management software.
Flexibility to work evenings, weekends, and public holidays as required by event operations.
Key Attributes
High attention to detail and impeccable organizational skills
Strong client-facing presence and interpersonal communication
Calm under pressure, especially during large or complex functions
Self-driven and sales-oriented with a collaborative spirit
The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.
Crowne Plaza Kuala Lumpur City Centre is the perfect place to stay for business travelers and leisure seekers alike. Located in the heart of the city, our hotel is within walking distance of all the major attractions, including the Petronas Twin Towers, KLCC Park, and the Bukit Bintang shopping district.