Assistant Sales Manager

About the role

We are seeking a motivated, results-driven, and customer-focused Assistant Sales Manager to support the Director of Sales & Marketing in driving hotel revenue and achieving business objectives. The successful candidate will be responsible for developing client relationships, identifying new business opportunities, managing assigned accounts, and implementing effective sales strategies to maximise room, meeting, event, and other hotel revenue.

Key responsibilities

• Assist the Director of Sales & Marketing in developing and implementing sales strategies to achieve hotel revenue targets.

• Identify and develop new business opportunities across corporate, leisure, government, travel trade, and other relevant market segments.

• Build and maintain strong relationships with existing and prospective clients to encourage repeat business and long-term partnerships.

• Conduct sales calls, client meetings, hotel site inspections, sales presentations, and familiarisation visits as required.

• Prepare and follow up on sales proposals, quotations, contracts, and business agreements.

• Manage assigned corporate accounts and monitor production, account performance, and business opportunities.

• Monitor market trends, competitor activities, and industry developments to identify potential business opportunities.

• Collaborate with Revenue Management to support room-rate strategies, account negotiations, and business development initiatives.

• Coordinate with Front Office, Food & Beverage, Banquet, and other departments to ensure client requirements are fulfilled.

• Monitor sales performance against targets and prepare regular sales activity reports and forecasts.

Requirements:

• Minimum Diploma or Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.

• Relevant experience in hotel sales, preferably in a supervisory or managerial position.

• Strong sales, negotiation, and business development skills.

• Excellent communication, presentation, and interpersonal skills.

• Ability to build and maintain strong relationships with corporate clients, travel agents, event organizers, and business partners.

• Good understanding of hotel products, room rates, corporate accounts, and sales strategies.

• Able to identify new business opportunities and achieve sales targets.

• Strong organizational, analytical, and problem-solving skills.

• Proficient in Microsoft Office applications, particularly Word, Excel, and PowerPoint.

• Proficiency in English and Bahasa Malaysia. Knowledge of Mandarin or other languages is an advantage.

• Willing to travel for sales calls, client meetings, and business development activities when required.

• Able to work independently and collaboratively with other departments.

• Malaysian citizens only.

Iconic Hotel Penang, 71, Jalan Icon City, Icon City, 14000 Bukit Mertajam, Penang