Marketing Communications (MarCom) Executive / Coordinator

About the role

We are seeking a creative, organised, and detail-oriented Marketing Communications Executive / Coordinator to support the hotel's marketing, branding, and communication initiatives. The successful candidate will assist in developing marketing materials, managing social media content, coordinating promotional campaigns, and ensuring consistent brand communication across all platforms in line with hotel standards.

Key responsibilities

• Assist in planning and executing marketing communications activities, promotional campaigns, and hotel marketing initiatives.

• Create, coordinate, and update marketing materials, including posters, flyers, digital advertisements, menus, and promotional content.

• Manage and update the hotel's social media platforms and digital communication channels.

• Develop engaging content, captions, and visuals to promote hotel facilities, dining outlets, events, and special offers.

• Coordinate with internal departments to gather information and support marketing campaigns and hotel events.

• Liaise with external agencies, designers, printers, media representatives, and other relevant parties when required.

• Ensure all marketing materials comply with hotel branding guidelines and communication standards.

• Support photography and videography arrangements for hotel promotions, events, and social media content.

• Monitor social media engagement and assist in preparing marketing performance reports.

• Maintain an organised library of marketing materials, photographs, videos, and promotional assets.

Requirements:

• Minimum Diploma or Bachelor's Degree in Marketing, Mass Communication, Public Relations, Digital Marketing, or a related field.

• Fresh graduates are encouraged to apply. Relevant experience in marketing or communications will be an added advantage.

• Good written and verbal communication skills in English and Bahasa Malaysia.

• Creative, proactive, and passionate about marketing, branding, and content creation.

• Familiarity with social media platforms and digital marketing trends.

• Basic knowledge of Microsoft Office and graphic design tools such as Canva or Adobe Creative Suite is an advantage.

• Good organizational skills with the ability to multitask and meet deadlines.

• Strong interpersonal skills and ability to work collaboratively with different departments.

• Able to support marketing campaigns, promotional activities, events, and content development.

• Knowledge of photography, videography, and video editing is an advantage.

• Malaysian citizens only.

Iconic Hotel Penang, 71, Jalan Icon City, Icon City, 14000 Bukit Mertajam, Penang