Marcom Executive

RESPONSIBILITIES:

• Managing coordination of marketing and communications activities to leverage reach/results as directed by Marketing Communications Manager.
• Assist in the creation of all marketing materials / collateral for the hotel such as menus, leaflets, guest room directory etc and manage the production of sales & marketing team collateral, branding and logo items ensuring all branding and company guidelines are followed
• Assist in coordination of marketing campaigns with sales activities
• Assist in execution of print advertisement as directed by Marketing Communication Manager and liaise with Brand Manager.
• Assist in coordination and arrangement of all travel trade shows attended by Director of Sales & Marketing as guided by Marketing Communications Manager.
• Support Marketing Communications Manager in maintaining effective internal communications to ensure that all relevant hotel departments are kept informed of marketing/communications objectives and initiatives.
• Assist in the distribution of press releases to targeted media/media agencies.
• Ensure press material, image library, hotel website, hotel social media and any third-party websites are updated and details presented accurately.
• Support the Marketing department by being present during filming and photo shoot activity both internal and external and conducting hotel tours.
• Support Marketing Communication Manager with press agencies liaison.
• Assist in handling media inquiries, interview requests and respond to inquiries from media and other organizations as directed by Marketing Communication Manager.
• Provide ongoing social media support, both technical and editorial, as directed by Marketing Communication Manager.
• Monitoring all hotel social media channels.
• Support in replying to other online platforms such as TripAdvisor.
• Assist in CMS management (Content Management System).

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

• Strong command of the English language both written and spoken.
• Ability to prioritize, organize work assignments and follow-up.
• Execute a multitude of tasks on a timely basis.
• Detail oriented and creative .
• Ability to work independently without direct supervision or cohesively as a team.
• Ability to be a clear thinker, analyze and resolve problems exercising good judgment.
• Ability to remain calm and courteous with demanding/difficult situations.
• Ability to work flexible hours, covering evenings, weekends and holiday periods as and when required.
• Ability to promote positive relationships with team.
• Knowledge of main social channels and how they work.

QUALIFICATION STANDARDS

Education

Diploma/Advanced Diploma or Degree in Marketing, Advertising, Journalism or related field preferable.

Experience

• More than 1 year of experience in hotel industry from Marketing and Public Relations department is preferred.
• Fresh graduates are encouraged to apply.
• Proficiency in MS Word, Excel, PowerPoint. Knowledge in graphic and design software is an advantage.