Marketing & Communications Executive

RM3,000 - RM3,500 monthly
  • Hard Rock Hotel Desaru Coast
  • Desaru Hard Rock Hotel, Jalan Pantai 3, Bandar Penawar, Johor, Malaysia
  • Nov 23, 2022
Full time Marketing Department

Job Description

Public Relations

  • Assist in uplifting the image of the hotel to its key stakeholders through various public relations and corporate social responsibility activities and/or events according to the plan set by the hotel.
  • Develop press advisories/ invitations for reviews and follow up on confirmation of attendance. 
  • Compilation of media kits, complete with news release, relevant collateral and photographs with precise captions.
  • Create and update media/press list regularly.
  • To ensure press-clipping compilation, filing, reporting and calculation of press value is done on monthly basis in a coordinated manner.
  • Coordinate to send promotion materials in a timely manner to gain more publicity mileage. 

Advertising / Promotions / Sponsorship

  • Copywriting and creative input on development of hotel advertisements and promotional collaterals e.g. flyer, poster and etc.
  • To ensure proper filing of all hotel advertisements with proper documentation.
  • Assist the Marketing & Communications department in soliciting joint partnership opportunity with companies/organizations that fit the brand. Maximize revenue through using preferred partners and developing sponsorship deals.
  • To screen sponsorships requests if viable for the hotel to participate.

Food & Beverage Promotions

  • To execute all food & beverage promotions with an integrated marketing approach.
  •  Is responsible for the writing and timely delivery of all F&B promotional collaterals. All collaterals developed are to comply with the standard guidelines.
  • Promote, drive engagement and manage Food & Beverage website/ social media 

E Commerce

  • To update and maintain the brand website, according to brand audit reports.
  • To ensure hotel content and photos are all loaded new/updated on all third party websites and various social media and directories
  • Promote, drive engagement and manage delivery of all ecommerce programs, leveraging existing and new communication vehicles.

Brand Collaterals

  • Ensures compliance and quality of all brand collaterals produced. Is responsible to maintain a brand collaterals file.

Photography

  • Maintain up-to-date photo files on the hotel's facilities and key personnel. All photos are to be accompanied by release forms e.g. photographer release form, model release form and etc as required.
  • Is responsible for making all arrangements and necessary coordination with relevant departments for photographers on assignment at the hotel.

Other Considerations

  • To carry out all reasonable duties as assigned by the Director of Marketing & Communications.
  • Assist to develop all hotel communication materials/ literatures e.g letters, guest letters, signages and newsletter.
  • Extend effective administrative support to Marketing & Communications department.
  • Maintenance of inventories of necessary forms, stationary, office supplies required, preparation of requisitions and record of purchase orders/payment requests/sponsorship vouchers, as needed.
  • Assists in consolidating necessary documents for regular and special reports required by the Director of Marketing & Communications.
  • Handles routine forms of communication - incoming and outgoing correspondences.
  • Take care of hotel property (items for office use, machines and facilities)
  • To understand and strictly adhere to the rules and regulations established in the employee handbook.
  • To understand and strictly adhere to the hotel's policy on fire, hygiene, health & safety.
  • To maintain a high standard of personal appearance and hygiene at all times.             
  • To maintain good rapport and working relationship with staff in the department and all other departments.
  • To provide a courteous and professional service at all times.
  • To attend and contribute to all meetings and other related activities.

Specifications:

  • Participate in and ensure Sound Checks are being conducted in department. 
  • Ensure an extraordinary experience and create loyalty to the property and Hard Rock brand by exceeding expectations through exceptional service and product quality. 
  • Maintain presence in property during peak business periods.
  • Present a professional image to employees, guests, clients, owners, and investors.
  • Generate incremental revenue and brand awareness through the creation and implementation of brand relevant local events and promotions.
  • Operate ethically to protect the Hard Rock brand.  Ensure brand and business initiatives are implemented. 
  • Maintain confidentiality of guest, employee, and company information.