Marketing Officer/Executive

RM2,200 - RM3,800 monthly
  • Corus Hotel Kuala Lumpur
  • Corus Hotel, Persiaran Hampshire, Jalan Ampang, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • Nov 21, 2022
Full time Marketing Department

Job Description

  • Assists in the preparation of marketing and marketing communications program for the Hotel based on its sales and marketing goals and develops overall strategic marketing plans to reach specific targeted markets to create demand and to provide excellent support to the Sales and Marketing and Food and Beverage team, including using partnerships with credit cards/loyalty/reward/incentive program companies.
  • Assists to develop media contacts, plans press conferences and other press activities.  Acts as Hotel’s liaison with media to promote good publicity and counteract bad publicity immediately
  • Assists in the process of advertising, promotions, sponsorship, public and media relations, events, consumer research and entertainment functions for the Hotel.
  • Prepares press releases and sends these to trade and other publications, including the Corporate Newsletter, on a regular basis.
  • Updates the Web pages of the Hotel display current information and promotions.  Follows through with vendors to ensure regular and accurate updates are done.
  • Updates and helps to maintain a complete database of clients and patrons for e-mailing, sms and/or faxing of brochures, promotional materials, sale materials and updates the database regularly.  Arranges for e-mail, sms and fax blitzes where necessary.
  • Assists superior to respond to client and media requests, complaints and enquiry promptly and co-ordinates with the department(s) concerned.
  • Maintains reasonable visibility through personal contact with guests and the local community in order to enhance the public relations and marketing communications operation
  • Provides market intelligence on happenings, activities of other hotels/relevant parties in the hospitality industry to superior/management.
  • Supports the Sales Department and participates actively in sales drives, sales projects, discussions, brainstorming sessions, etc.