Director of Sales & Marketing

Full time Sales Department Marketing Department

Job Description

  • Directs the overall Sales and Marketing operations of the Hotel towards the maximising of revenues, through sales, yield distribution, and communication strategies, and through the consistent positioning of the Hotel within the guidelines established for the brand, ensuring brand clarity and integrity is maintained at all times.
  • To develop, implement, maximise, monitor and evaluate the hotel’s marketing strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in rooms, food and beverage, and all other revenue generating departments.
  • To ensure marketing activities are aligned with the corporate marketing strategy and hotel actions have been implemented where appropriate.
  • To oversee the preparation and update of individual departmental operations manuals.
  • To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.
  • To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with HI’s brand standards, policies and procedures.
  • To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the annual marketing plan.