Commercial Manager

A Commercial Manager, responsible for all commercial activities and leading the team to maximize revenue, optimize all revenue streams to maximize profit contribution to the overall performance of the hotel. Plan, implement, and monitor all commercial activities in the hotel

The person:

Qualifications

Excellent analytical skills and strategic thinking Highly organized and exceptional leadership and management skills The ability to build relationships with customers and industry partners is essential Tech-savvy. Useful insights into and confidently use of technology Excellent knowledge in all commercial areas in a hotel to optimize all revenue streams. Good communicator and good knowledge of English, apart from the local language, in speech and writing.

Planning

·         Identify opportunities to increase revenue.

·         Develop growth strategies to meet goals and objectives

·         Analyze, plan and track revenue and pick-up compared with the market

B2C - Marketing

·         Hotel website

·         Create attractive offers

·         Plan, implement and follow up campaigns

·         Attend networking events and build industry connections

·         Establish agreements with marketing partners

·         Public relations and contact with the media

·         Create and update the content in external channels

·         Distribution and booking

·         Distribution strategy

·         Direct bookings on the hotel website

·         Direct bookings via telephone

·         Contracts with distribution channels, eg. OTA:s

·         Update availability in distribution channels

·         Mapping booking channels to rates in the hotel PMS

·         Ensure data quality in all systems

B2B sales (contracting)

·         Create and update sales materials

·         Build and nurture customer relationships to win new business

·         Corporate contracts / respond to RFPs

·         Contracts with travel agents

·         Selling all hotel products and services

·         Follow up production on all contracts

·         Ensure that the hotel's CRM is always updated

Pricing

·         Pricing strategy and rate structure in the hotel's PMS

·         Continuously making and updating forecasts

·         Tactical pricing - rate based campaigns

·         Monitor and follow-up market pricing