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Digital Marketing Manager

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Reports directly to the Director of Sales & Marketing

Working closely with Corporate Marketing and Corporate Brand Communications

Manage all marketing channels and prepare all marketing communications for the Hotel and its outlet(s)

Creating and managing all collateral assets, maintaining all brand communication guidelines and standards, and acting as the voice of the brand

Managing online medias (special offers page, advertising, website content, event marketing), e-mail marketing and print (advertising, collaterals, promotions)

Create and maintain all brand packages and practices for the Hotel, including special events and promotional opportunities to ensure they are in keeping with the brand vision, and property’s goals

Maintain detailed marketing calendars for the Hotel

Maintain reputation management through creative social media and online review site campaigns

Report on marketing successes, opportunities and strategies to all levels

To complete detailed competitive analysis for lifestyle brand hospitality

Coordinate and oversee public relations and promotional activities that support the needs of the Hotel and outlet(s), with a focus on improved revenue performance, via photo shoots, broadcasts, celebrities / KOLs’ interviews, and other specific events

Forge local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community

Ensure that the Hotel’s policies and procedures are adhered to at all times

To have and maintain a proper filing and recording system

Work closely with other departments to ensure the Hotel’s goals are met

Performs related duties and special projects as assigned / and when deemed necessary  

 

Contact Us

  • Person-in-charge / Department
    Human Resources / Sales & Marketing
  • Email
    yengpeng.su@capribyfraser.com
  • Phone
    0129893842