Digital Marketing Executive

  • PARKROYAL Penang Resort
  • PARKROYAL Penang Resort, Batu Ferringhi, Penang., Batu Ferringhi, Penang, Malaysia
  • Nov 30, 2023
Full time Marketing Department

Job Description

Responsibilities:

  • Develop and execute digital marketing campaigns to increase brand awareness and drive traffic to the resort's website and social media channels.
  • Create engaging and visually appealing video content using Premier Pro and After Effects, incorporating photography and video editing skills to be used in digital marketing campaigns.
  • Collaborate with the marketing team to develop and implement social media strategies that align with the resort's overall marketing goals.
  • Monitor and report on the performance of digital marketing campaigns using relevant analytics tools.
  • Stay updated with the latest trends and best practices in digital marketing and suggest innovative ideas to enhance the resort's online presence.
  • Assist in creating and implementing online advertising campaigns across various digital platforms.


Requirements:

  • Bachelor's degree / Diploma in Marketing, Graphic Design, Multimedia, Communications, or a related field.
  • Proficiency in using Premier Pro, After Effects, AI software (e.g., Adobe Illustrator), photography, and video editing skills.
  • Strong understanding of digital marketing strategies, techniques, and best practices.
  • Familiarity with social media platforms and experience in managing social media campaigns.
  • Excellent written and verbal communication skills.
  • Ability to multitask and work effectively in a fast-paced environment.
  • Strong analytical and problem-solving skills.
  • Attention to detail and ability to deliver high-quality work within deadlines.
  • Creative mindset with a keen eye for visual aesthetics.
  • Fresh graduates are encouraged to apply.