Assistant Director of Sales - MICE

Objective of the position

• Seeks and maximizes business opportunities for Rooms Division and Food & Beverage from assigned and potential accounts through sales calls and other means of solicitation.
• Acts as a liaison between the hotel and client in order to achieve maximum returns, taking into consideration the client’s requirements.
• Provides feedback on market information trends and competitor activities in order to assist with the achieving of sales objectives and targets.

 Primary Responsibilities

• Maintains regular contact with assigned accounts through sales calls, telephone and other means in order to obtain business from these accounts.
• Informs existing and potential accounts of activities in the hotel and solicits for new business.
• Researches and identifies new prospects for follow up in order to maximize market share.
• Enters into negotiation on behalf of the hotel as and when required to do so, taking care not to exceed the limit of authority.
• Meets guests regularly to identify guest expectations and needs, and communicates guest requirements to Director of Sales.
• Ensures any sales, conference and catering enquiries are responded to and responds within 2 hours.
• Ensures response to room reservation within 2 hours.
• Responds to all RFP, Tenders or Quotations.
• Attends Sales & Marketing meetings and other relevant meetings when required.
• Handles any client’s compliments or complaints and ensures proper feedback to management for communication or rectification by concerned departments.
• Entertains supporting and prospective clients, in order to maintain or develop long lasting and growing business relationships.
• Participates in planning and realization of sales campaigns together with the Director of Sales within defined market segments.
• Conducts hotel inspections when required.
• Identifies competitors, reports their promotions, function activities and marketing activities or any market intelligence to management.
• Submits weekly activity report, call schedules and business secured according to quotas required.
• Submits relevant monthly reports (i.e. Production, Forecasts and etc) for better sales management.
• Accurately updates client records on relevant information and discussions entered.
• Maintains effective control of sales expenses and submits Expense Reports as and when required.
• Presents when Group check-in and check-out to greet clients.
• Be aware of sensitive hotel information and maintain confidentiality.