The Sales Coordinator is responsible for:
1. Prospect. This includes putting together lists of potential clients, contacting area businesses, and following up on any referral opportunities.
2. Initial calls, the sales coordinator inquires about possible group or business events, and seeks a meeting to discover interest and needs of a prospect. In some cases, coordinators field calls from interested parties actively seeking hotels.
3. Sales presentation. Puts together a presentation and supporting materials on what the hotel has to offer. Common features in an event include the use of meeting room space, food catering, guest room reservations, access to amenities and equipment use. Based on the requested needs, the coordinator presents each feature of the solution and emphasizes the benefits of her hotel relative to competitors.
4. Event coordination. To partner with clients to ensure they have a good event. This begins with booking and confirmation of the space, meals and other items included in the contract.
5. Communication with the client is vital. Immediately prior to the event, the coordinator usually checks in with hotel staff to ensure things go as planned.
6. Follow up. Retaining clients is important to long-term success for the hotel, so following up on a guest or business' experience is critical.
7. Receive suggestions and feedback, and discuss opportunities to host future events for the group.