RM4,000 - RM6,000 monthly
  • Berjaya Hotels & Resorts
  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
  • Mar 08, 2023
Full time Sales Department

Job Description

Job Responsibilities

  • Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
  • Analyses information and evaluate results to choose the best solution and problem solving.
  • Generates and provides accurate and timely results in the form of reports, presentations etc.
  • Conduct sales strategy analysis and refines as appropriate to increase market share for all properties.
  • Analysed period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
  • Assist with account evaluation process and validates conclusion.
  • Updates market knowledge and align strategies and approaches accordingly.
  • Achieve and exceeds goal including performance goals, budget goals, team goals, etc.
  • Establish long-range objectives and specifying the strategies and actions to achieve them.
  • Demonstrate knowledge of job relevant issues, products, systems and processes.
  • Explore opportunities that drive profit, create value for clients, and encourage innovation, challenge existing processes/systems/products to make improvements.
  • Ensure hotel strategies conform to brand philosophies and initiatives.
  • Ensures that sales strategies and rate restriction are communicated, implemented and modified as market conditions fluctuate.
  • Communicate proactively with properties regarding rate strategy and restrictions.
  • Assist hotels with pricing and provides input on business evaluation and recommendations.
  • Uses reservation systems and demand forecasting system to determine, implement and control selling strategies.
  • Check distribution channels for hotel positioning, information accuracy and competitor positioning.
  • Initiates, implements and evaluates revenue tests.
  • Provide recommendation to improve effectiveness of revenue management processes.
  • Communicate brand initiatives, demand and market analysis to hotels.
  • Acts as a liaison, when necessary, between property and regional/corporate systems support.
  • Work closely with all relevant hotel departments to ensure optimization of revenue opportunities. Examples includes but not limited to:
  1. Reservations and/or Front Office - develop and implement transient pricing/selling strategies (control room events and critical periods, distribution channels (online & offline), maximizing potential for each room type, upselling/cross-selling efforts, etc.
  2. Sales & Marketing, Marketing Communications and/or Digital Marketing – develop and implement group pricing/selling strategies, perform group/displacement analysis group block management, anticipate the need for and utilize promotions according to demand/season, annual contracting/RFP process or corporate & travel agent accounts, evaluate the hotel’s position in respect to competition (competitors’ analysis), online & offline distribution & visibility etc.
  3. Meeting & Events – maximization & yielding of function/event space, forecasts, displacement analysis, etc
  • Evaluates third party system (eg; PMS and/or RMS) for accuracy of system parameters, inventory, rates, transient demand, and group forecast/potentials; and to ensure all booking channels are in sync with each other.
  • Provide monthly reporting on historical activities, as well as future data to be used for strategic decisions.
  • Contribute to and support the annual budgeting process.
  • Support all strategic business planning and related hotel concerns.
  • Attend designated meetings as required (examples include but not limited to: sales meetings, forecast meetings, budget preparation, performance reviews, etc); chair revenue strategic meetings as required.
  • Maintain regular, open communication with reservations, sales, front office and/or any other relevant departments on areas affecting the optimization of revenue opportunities; educate and keep all team members updated on philosophy of revenue management.


  • A minimum of 5 years or more work experience in a senior capacity within a reservations or revenue management role
  • Must possess the following character traits: commercial business sense, entrepreneurial spirit, motivational leader, effective communicator and ability to improve the bottom line
  • Aptitude for deriving information from data and using information to determine tactics and strategies
  • Understanding of distribution channels and ability to maintain good working relationship with all stakeholders
  • Knowledge of hotels operations and experience in managing multiple properties is an added advantage
  • Possess a degree in either Hospitality or Tourism Management, Business Administration or Marketing