Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Mar 08, 2023
Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Analyses information and evaluate results to choose the best solution and problem solving.
Generates and provides accurate and timely results in the form of reports, presentations etc.
Conduct sales strategy analysis and refines as appropriate to increase market share for all properties.
Analysed period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
Assist with account evaluation process and validates conclusion.
Updates market knowledge and align strategies and approaches accordingly.
Achieve and exceeds goal including performance goals, budget goals, team goals, etc.
Establish long-range objectives and specifying the strategies and actions to achieve them.
Demonstrate knowledge of job relevant issues, products, systems and processes.
Explore opportunities that drive profit, create value for clients, and encourage innovation, challenge existing processes/systems/products to make improvements.
Ensure hotel strategies conform to brand philosophies and initiatives.
Ensures that sales strategies and rate restriction are communicated, implemented and modified as market conditions fluctuate.
Communicate proactively with properties regarding rate strategy and restrictions.
Assist hotels with pricing and provides input on business evaluation and recommendations.
Uses reservation systems and demand forecasting system to determine, implement and control selling strategies.
Check distribution channels for hotel positioning, information accuracy and competitor positioning.
Initiates, implements and evaluates revenue tests.
Provide recommendation to improve effectiveness of revenue management processes.
Communicate brand initiatives, demand and market analysis to hotels.
Acts as a liaison, when necessary, between property and regional/corporate systems support.
Work closely with all relevant hotel departments to ensure optimization of revenue opportunities. Examples includes but not limited to:
Reservations and/or Front Office - develop and implement transient pricing/selling strategies (control room events and critical periods, distribution channels (online & offline), maximizing potential for each room type, upselling/cross-selling efforts, etc.
Sales & Marketing, Marketing Communications and/or Digital Marketing – develop and implement group pricing/selling strategies, perform group/displacement analysis group block management, anticipate the need for and utilize promotions according to demand/season, annual contracting/RFP process or corporate & travel agent accounts, evaluate the hotel’s position in respect to competition (competitors’ analysis), online & offline distribution & visibility etc.
Evaluates third party system (eg; PMS and/or RMS) for accuracy of system parameters, inventory, rates, transient demand, and group forecast/potentials; and to ensure all booking channels are in sync with each other.
Provide monthly reporting on historical activities, as well as future data to be used for strategic decisions.
Contribute to and support the annual budgeting process.
Support all strategic business planning and related hotel concerns.
Attend designated meetings as required (examples include but not limited to: sales meetings, forecast meetings, budget preparation, performance reviews, etc); chair revenue strategic meetings as required.
Maintain regular, open communication with reservations, sales, front office and/or any other relevant departments on areas affecting the optimization of revenue opportunities; educate and keep all team members updated on philosophy of revenue management.
A minimum of 5 years or more work experience in a senior capacity within a reservations or revenue management role
Must possess the following character traits: commercial business sense, entrepreneurial spirit, motivational leader, effective communicator and ability to improve the bottom line
Aptitude for deriving information from data and using information to determine tactics and strategies
Understanding of distribution channels and ability to maintain good working relationship with all stakeholders
Knowledge of hotels operations and experience in managing multiple properties is an added advantage
Possess a degree in either Hospitality or Tourism Management, Business Administration or Marketing
About Berjaya Hotels & Resorts
Berjaya Hotels & Resorts is a member of the Berjaya Corporation Group of Companies, a public-listed Malaysian diversified consumer group with interests across various business sectors. From island resorts to city hotels in Malaysia, the group’s prominence extends across borders with the establishment of international hotels and resorts in the Philippines, Sri Lanka, Seychelles, United Kingdom, Vietnam, Japan and Iceland.